Digital Activism pada Platform Komunitas Fandom: Studi Netnografi pada ARMY di Weverse

The global success of BTS has always been associated with ARMY, which is the fandom itself. One platforms used by ARMY to gather and carry out digital activities Weverse. This research was conducted find how activism carried on due remembering ARMY's strength as a that able help achieve at international level side western musicians, first Asian musician be this achievement. So, these powers it possible for emergence encourage existence certain social movement in order goals. study uses qualitative approach netnography methods determine fan activity culture formed communities. researcher made participant observations From data collected analyzed, researchers found there are part implementation fandom. form efforts build closeness, production various content, dissemination information, holding campaigns, making lists targets Digital carrying promotional campaigns campaigns. campaign support maintain their position music industry while maintaining image musicians who care about issues.